Your data, protected with integrity.

Depending on how you use our services, we may collect:

• Contact information: your name, email address, and phone number.
• Delivery and billing information: your address, PIN code, and delivery instructions.
• Order information: products purchased, quantities, order history, delivery status, and support requests.
• Harvest reservation information: reserved products, quantities, reservation confirmation details, harvest-batch allocation, and related communications.
• Payment information: payment status, transaction references, payment method, and refund details.
• Support materials: messages, photos, videos, and documents you provide when reporting damaged, missing, or incorrect items.
• Technical information: IP address, browser type, device information, and website activity, where collected through our website or service providers.

Please provide only the information needed for your order or request. Do not send passwords, OTPs, card security codes, or unrelated sensitive information.

We use personal information to:

• Process and fulfil orders.
• Manage harvest reservations and allocate available produce according to reservation priority.
• Send order confirmations, harvest updates, dispatch notifications, and delivery information.
• Contact you about delays, unavailable products, or proposed substitutions.
• Arrange replacements, returns, and refunds.
• Respond to enquiries and resolve complaints.
• Maintain transaction records and meet applicable legal obligations.
• Protect our website and customers against fraud, misuse, and security threats.
• Understand and improve our website and services.

Where consent is required for a particular use of your information, we will request it separately.

When you reserve an upcoming harvest, we use your reservation and contact details to maintain your place in the fulfilment queue and communicate about the relevant harvest.

This may include updates about crop readiness, estimated dispatch dates, delays, available quantities, and refunds if a reservation cannot be fulfilled.

We do not need to disclose your identity or contact details to other customers to manage reservation priority.

Payments are processed through the payment providers available at checkout. We do not store complete card numbers, CVVs, UPI PINs, or payment OTPs on our systems.

We may retain payment references, transaction status, and other information needed to reconcile payments, prevent fraud, and process refunds.

If a refund requires bank account or UPI details, we will request only the information necessary to complete it. Never share your banking password, PIN, or OTP with our support team. Payment providers handle information under their own privacy policies and security practices.

We may share relevant information with:

• Delivery and logistics partners: to dispatch, track, and deliver your order.
• Payment and refund providers: to process transactions and refunds.
• Technology service providers: to operate our website, hosting, customer support, and communications.
• Fulfilment partners: where necessary to prepare or dispatch your order.
• Professional advisers or public authorities: where required to meet legal obligations, resolve disputes, or protect against fraud.

We limit sharing to information relevant to the purpose. We do not sell your personal information.

We may use your email address or phone number to communicate about orders, harvest reservations, deliveries, refunds, and support requests.

When you contact us through WhatsApp or Arattai, your messages and associated information are also handled by the relevant platform under its own privacy policy. Where required, we will obtain consent before sending promotional communications. You may opt out anytime.

If you report a damaged parcel, missing item, or incorrect product, we may request photos and/or videos to understand and resolve the issue.

These materials will be used strictly for complaint handling, replacement or refund processing, and related delivery or payment disputes. Avoid including faces, unrelated documents, or payment credentials. We will not use your support media in advertising without separate explicit permission.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including:

• Completing orders and harvest reservations.
• Providing customer support and resolving complaints.
• Processing refunds and handling transaction disputes.
• Maintaining records required by applicable tax, accounting, or other laws.
• Protecting against fraud and enforcing our agreements.

Subject to applicable law, you may contact us to request:

• Information about how your personal data is being used.
• Access to or correction of your personal information.
• Deletion of information we no longer need to retain.
• Withdrawal of consent for processing based on consent.
• An end to promotional communications.
• Resolution of a privacy-related complaint.

Send requests to care@market.prajnaa.in.